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Thanks to our Business in Berkshire Micro-site we are permanently on page one of Google for “personalised aprons”. 50% of visitors to our main ecommerce site come via BinB. 15% of which convert to a sale. Basically, the Business in Berkshire Micro-site is a great SEO tool that really works. Get your keywords right and ensure your micro-site makes it easy for the customer to buy and you will be successful. Keith The Cooks Friend Company Ltd (Home of HandyMitts) t: 0118 988 3439 www.handymitts.co.uk That’s where we are today but what traffic is landing and how did we get there? Well it didn’t suddenly magic itself out of thin air. We built the foundations for the micro-site back in November 2005 and in 2 months a total of 77 people visited the space. Mostly due to a fun animation we had on there! During 2006 there was a steady flow until around the end of October and the stats started to move up a gear with over 800 visiting the micro site in November and December (2196 in the whole of 2006). In 2007 we doubled the whole year stats to 4054 visitors. Nov & Dec showing over 500 each month! 2008 saw very little new content being added but we still showed an increase to 4650 with Nov & Dec showing over 20% growth, with more than 600 visitors in each month. January 2009 started well with 368 visitors, 236 or 64% of the visitors landing via searching the Internet. Nearly 100 different key phrases being tried to find a solution to a culinary problem. Kitchen glove, cookware, knives and aprons all showing multiple searches. Google reckons BinB/cookfriend is the best place to find personalised aprons and a guide to buying kitchen knives! Amongst a bunch of other stuff... Business in Berkshire provides a fantastic platform for local businesses to promote their wares to those looking for what you have to offer as the above clearly demonstrates. You are crazy if you don’t at least commit to the £99 + VAT for the BinB micro site and for those outside Berkshire or with the desire to ensure your branding heavily features, we have solutions for you too. Please call 01753 852904 to discuss your needs in real time. Thank you. |
